When it comes to artist development, it is vital to be able to access a select network of business partners that corresponds to the current needs of the artist in question. Whether live concepts for winning over fans via crowdfunding or suitable PR and marketing activities, AREAconsult offers sustainable concepts for supporting artist development in the mid and long term. Following in-depth analysis and consultation, we map out a strategy and select the right individual partners to implement it.

{label:Physically recorded music,value:77},{label:GVL total revenues,value:8},{label:Online & mobile downloads,value:7},{label:Income from subscription models/other downloads,value:1},{label:Other,value:2},{label:Live, merchandise, brand partnership, etc.,value:4}

Revenue distribution of an artist.
Source: Bundesverband Musikindustrie e.V.



Promo compilation to emotionally tie-in customers and a track promotion platform for the music industry


Go Jazz
International replication and sales marketing for over 10 years, as well as build-up and maintenance of a sales network


Hallo Pizza
Alternative distribution channel for presenting new artists in Hallo Pizza’s target audience


Christin Marquitan
Concept generation and support in the areas of PR, social media and bookings, to establish her chanson programme in German theatres


Mod’s Hair
In-store broadcasting to promote album releases in the genres Electro, Chill and Singer-Songwriter